My life has led me to experiencing a myriad of opportunities that have helped me shape and organize my life’s purpose and goals for the future. Below you will find what I truly feel were the pivotal moments of growth in my career in community engagement, and the ability to use data to improve on just about any situation you can think of. Using these applied life experiences I have been able to clearly define exactly how I see myself helping others and re-building communities for the benefit of everyone living in them.
Councilwoman Kymm Clark
From the day I decided to officially run, I decided to implement a non-traditional campaign that instead of putting the focus on myself, sought to engage my community and address, and help to work to resolve community disparities, while motivating my neighbors to volunteer and get involved. Using data analytics and visual marketing strategies, I was able to reach more than 16,000 residents throughout my campaign. (we have 20,000+ registered voters)
Clark's Fabrication and Design
Our company provided design and fabricating services to residential and commercial clients, working closely with local architects, interior designers, and fellow makers to help create visually appealing pieces that included furniture and fixtures to beautiful spaces throughout Michigan, Ohio, and Chicago.
reach | influence: Lead Designer
As Lead Designer at reach | influence, my goal was to design, architect and implement rewards programs for independent grocers using brand development, email marketing, website development, and social media engagement to target customers and deliver them relevant offers to increase spend using their POS data.
WellSpring Group: Art Director
Responsible for the design and implementation of client Email and Direct Mail Marketing. Clients included Goodyear, Michelin, NAPA Auto Parts, and other local and national auto dealers and small businesses. Here I learned the importance of targeted marketing and using data analytics to identify our demographic and deliver rewards relevant to the shoppers experience with these independent retailers.
Peep this! Media Group: Owner
Peep This! Media Group was conceived to facilitate businesses and organizations who wish to reach their customers in a way that is relevant to the products and services they offer. To present complete hands on assistance with proven metrics to help clients identify their ideal customer, satisfy their needs, and retain their business. Through Design, Communication, and Data Analysis I was able to provide clients with the right tools and consultation needed to build strong customer relationships.
Details Art: Designer
I was hired to help maintain the ecommerce website detailsart.com, an website dedicated to selling art and gifts online. I began work to redesign the face and function of their website at DetailsArt.com to appeal to their target demographic and improve the user interface. I used customer data to create engaging email content to increase customer spend, and rescue abandoned shopping carts.
Trendi Decor: Marketing Coordinator
Trendi Decor was an ecommerce brand that sold art and home goods curated from the South African Fair Trade Industry. This was my first exposure into email marketing, and where I learned to collect and use data analytics from our web and email campaigns to help identify our core demographic. I was able to help get this company off the ground while attending UofM Flint for Visual Communications.