I began work with this company when it was still named Market Basket Rewards (MBR). I was hired to help maintain their email marketing efforts, helping independent retailers reach their rewards program members more efficiently. Shortly after I started the company was bought by Vinyard Capital to redevelop the business model.
As Lead Designer at reach | influence, our goal was to design, architect and implement rewards programs for independent grocers. My responsibilities included:
Design of print marketing materials for our clients and their current programs that help to enable the success of their in-store promotions.
Development, design, maintenance and analytics of client and customer facing email marketing campaigns. These efforts provide the key marketing tool our clients use to connect with their customers, retain their loyalty, and increase membership and engagement to their programs by providing rewards and incentives for their loyalty. By utilizing the ongoing data from these efforts we are able to establish aspects of the programs that are assisting in their success, as well as where they might be falling short. With this data we strive to build better, stronger programs that help to build engagement, loyalty, and inevitably a return on investment for our clients.
Automation of processes was necessary to allow for us to take on more retailers and expand our program. Working with our development team, and developers in South Africa, we managed to learn an advanced code and alter it to work with our needs. Using AMP Script, we were able to leverage POS data in real time to provide shoppers with targeted, relevant rewards that would increase their spend while in the store. It also helped improve the onboarding process with new clients by creating client templates, collecting a small set of data and images and using automation to produce fully fledged marketing materials.
Development, design and maintenance of our companies website, as well as our client exchange portal which provides resources to our clients that help enable the success of their programs.
Design and maintenance of client support materials that assist in educating and training in order to enable the success of our clients and their programs.